We imagine a better world where everyone is prepared.
Our vision is to create a safer life for people by making sure that every home, car and office has a survival products to be prepared for all man-made and natural disasters.
Our mission is to be the premier survival and emergency preparedness destination in the world that helps people be informed, make a plan and be prepared for all man-made and natural disasters. To that end, we must continuously offer a wide range of survival products and emergency preparedness solutions of excellent quality, at prices so low that everyone can afford to buy them.
To achieve our Dream, Vision and Mission, we affirm our values of Quality, Innovation, Customer Focus, Responsibility, Integrity, Performance and Leadership.
Preparedness & Survival Information
We strive to create a website rich in survival gear and information about safety and emergency preparedness. Since planning for emergencies yields better protection, our company is dedicated to providing consumers with high-quality survival, safety and bug out gear. It is important to prepare ourselves, our families, our loved ones and our business colleagues for any and all emergency situations.
Natural and Man Made Disasters
Disasters and emergencies can take many forms and they often strike suddenly, without warning. These disasters can vary, from natural disasters which include hurricanes, earthquakes, tornadoes, wildfires, floods and snowstorms to man-made disasters, which include terrorism and terrorist attacks, power outages or blackouts, toxic chemical spills, auto accidents and a variety of others. Unfortunately, catastrophic events are often unexpected and occur in every region of the world, therefore it is important to always be prepared in the event should one happen in your area.